Easy ways to promote your business with facebook

Easy ways to promote your business with facebook : With around 400 million potential customers active on social network Facebook, many of whom openly display their interests, you would have thought that Facebook was manna from heaven for marketers.

In reality, very few companies are successfully exploiting the channel to promote their business, and many of those have big budgets. So why and how should an SME or start-up think about Facebook as a marketing channel?

Forming a Facebook fan page is often viewed as a fantastic way to engage with the public, and if you do it right it can be hugely successful.

Coffee chain has more than 5.5 million members on its Facebook fan page, and is by far and away the most successful brand on Facebook. But for small businesses the challenge is that much harder as they don’t enjoy the same level of brand awareness. For example, more than three quarters (77 per cent) of Facebook fan pages.

Why do it?

So why should small businesses form a Facebook fan page? Creating a Facebook page provides the opportunity to directly interact with potential and existing customers. 400 million users – and growing – simply cannot be ignored. Some of these people will be in your local area and they may be searching for your product or service.

As well as a way to sell and generate brand awareness, Facebook groups provide a free way to carry out market research – you can poll your fans, gauge their reaction to ideas before you implement them.

Content is Key

The clincher when it comes to attracting and retaining Facebook fans is what you offer them. There is an infinite amount of interest groups that Facebook users can join, so you need to make yours stand out from the herd. Most groups probably fail to reach 1,000 members because they fail to offer compelling content and, worst of all, do not interact.

So, think of video, audio, blogs and other interesting content that would appeal to your target audience. You can then use tools . to syndicate that content with minimal manual input your end. Have a look at car hire firm. page to see how innovative content has helped a small business generate a following of nearly 30,000.

Most of all, it’s a community, so INTERACT!

How promote it?

Once you’re clear on what you want to achieve from your Facebook page, what content you’re going to offer, who’s going to manage it and how often you’ll be updating content and interacting with customers, you need to think about how to attract people to your page in the first place.

Start small – friends, friends of friends, customers. Provide links on your homepage to click through to your Facebook page, offer discounts and other benefits exclusive to Facebook group members. Your popularity will spread virally, so don’t expect Rome to be built in a day.

Assess where you are after one month, two months etc and think about how you could better promote the site if you’re not hitting numbers.

For more on the subject of Facebook pages, listen to this with social media consultancy, Fresh Egg.

Promote your business with facebook - New ideas

Promote your business with facebook - New ideas : For most people, especially if you already have a personal Facebook page, Facebook is a fairly easy place to start. It’s very simple to set up a Facebook page, just visit an existing page and on the bottom left is an option that says ‘create page’. If you don’t already have a personal Facebook account you will need to set one up first from the sign up option on the page. Don’t worry fans of your business page will not have access to your personal profile.

The harder thing is to decide what to put on your page and how to get (and keep) fans! Firstly, content wise please remember than constantly posting links to your site/shop and nothing else will put people off (same applies to other social networking platforms). You are best off viewing social networking as a way of engaging your customers, dealing with queries/complaints and getting feedback, any sales you get from it are a bonus. People can tell when you are just using it to get sales and will stop following.

I try to use what I call the rule of three; I aim to make 1/3 of my updates on Facebook & Twitter about my website, 1/3 about things that are related to my area (sewing) but not on my site (ie. Free projects, interesting interviews, sales/offers & newspaper articles) and 1/3 about my customers. You may choose to go 50/50 and make half about you and your business, and the other half about other things that would interest your fans. The main thing is you need to find a balance between promoting your business and keeping your fans interested. As to what would interest your fans, that is for you to work out through trial and error, see which posts get lots of likes and comments and which don’t. Think about which products/services/lifestyles are complimentary to your product or services. For instance if you sell felt why not share links to felt projects, reviews of felt craft books etc.

Another thing to consider is timing and frequency of posts. Are you target audience likely to be home during the day or checking Facebook in the evening. Do you want to post at a set time each day, or several times to reach different audiences different times of the day. Frequency wise it is best not to stick lots of posts on at once, you need to give people time to read and digest each post. I try to leave 2-4 hours between my posts, but even leaving 10-15 minutes mean people have time to read & respond to your first post (or click on the link you've posted and visit your site/another site) before seeing your next post. If you post several updates at once it spams people's news feed and they will quite likely unlike your page.

Another great thing about Facebook & Twitter is that it’s an ideal chance to conduct market research; you have many people interested in your products/service there ready to interact so make the most of it! If you are thinking of new product ideas, ask their opinion, if you want to know how to improve your service ask them! There is a useful option just above the text box on your page to ask a question, this is essentially a chance to conduct a poll, a great way to get input from your fans.

Facebook is also a good for connecting with other similar businesses, it is very easy to share posts from their wall. To do this on your page select the option on the right that says ‘use Facebook as [company name]’ and then go to the page that has something you want to share. Under the post or image you will see a share option, select this and it will bring up an option for you to add your own description to what you are sharing and then press the share button at the bottom to post it onto your page.

Source : www.bdmaza.com

Facebook Page can give big benefits - Know how

Facebook page can give great benefitfor business . After searching lots we got a article about that. This article will help you to get Benefits of a Facebook Page.

Facebook pages are indexed and findable through Google and other search engines. Especially if you’re targeting a highly competitive keyword, having an optimized Facebook page may be the best way to rank highly in the search engines.

Facebook pages also offer plenty of functionalities, which make them more interactive than a static web page. You can embed an opt-in form and collect contact information, for example. You can link it to your blog so links to your posts are automatically published on your page’s wall. You can even use video and add all sorts of other whiz bang features, depending on how much coding you know or are willing to outsource. Nevertheless, the most basic Facebook page will let you do plenty of things.

Finally, creating a Facebook page will allow you to keep your professional interactions separate from your personal account. This way, you can share all your personal updates freely to family and friends (including potentially embarrassing stuff), but not to prospects and clients. That said, your Facebook page will show you as the administrator of that page. However, you can choose to share your personal updates only to friends.
9 Tips for Promoting Your Freelancing Services

Here are nine tips you can use to promote your freelancing business with a Facebook page:

1. Know who your target clients are. This is the basic ingredient of any good marketing campaign. Know exactly whom you’re targeting, what their interests are, and where they hang out on Facebook. Maybe they don’t even use Facebook, in which case, you should stop reading this now and go to where your target market is. Understanding how your target clients use Facebook will determine how you use and promote your page.
2. Fill out the information on your page. When you create your page, you’ll have several information fields to fill out. Input as much as is relevant. Definitely write something in the “About,” “Description,” “General Information,” and “Website” fields. Provide your location, if that is relevant, such as when you target local businesses in your geographic location. Under “Products,” name the main services you offer, like “graphic design” or “WordPress installation and customization.”
3. Use client-focused language. When providing information about your services, avoid the common mistake of being self-centered. Write from the point of view of your prospects instead. One way to do this is to focus on the benefits you bring to clients, instead of only talking about the features of your services. To illustrate: web design that’s attractive, user-friendly, and affordable are features of your service. The benefit is that your client will effectively attract more of their target market, communicate their unique selling proposition, and establish a strong visual brand.
4. Collect contact information from your page. Make your Facebook page work as hard as your website would! Embed an opt-in form on your page and collect the contact information of people who like or visit your page. This will allow you to build a list of prospects and communicate with them regularly. Even if you don’t have an email opt-in form on your Facebook page, you can still communicate with your page’s “likers” or followers. Every time you publish an update on your page wall, it will appear in your followers’ news feeds. However, there is another, better way to connect with them. That’s by sending them an update from your page (under the Marketing section). Your update will be sent to your followers’ emails, which gives you a better chance of getting their attention. Despite these features, I still recommend you get your Facebook contacts into your own email list. This gives you much more control and ownership of the list and frees you from being at the mercy of Facebook (and its many changes).
5. Link your blog to your page through Networked Blogs. If you have a blog, link it to your page through the Networked Blogs application. You’ll find this under the Apps section when you click “Edit Info” from your page’s home page.
6. Interact as your page. Facebook recently allowed users to interact on Facebook as pages, rather than their personal profiles. The implications of this feature are big for those with business-oriented pages. This means you can get much more exposure for your business, because it’s your business page, not your personal profile, that appears throughout Facebook. After you log into Facebook, click on the Account tab on the top right corner of the page. Select “Use Facebook as Page” and choose the specific page you want to interact as (if you have several pages). Now–as your business page–go ahead and “like” other pages (ideally the ones your target clients like as well). Post comments on those pages. Notice that this time, your page’s name and profile picture appear instead of your personal profile. This means exposure for your business! Go ahead and interact on relevant pages for a few minutes each day.
7. Pimp the row of photos on top of your page. Facebook now displays a row of pictures on top of your page. This is another opportunity for you to attract prospects and showcase your services, especially if you’re in the visual industry. You can use the row of pictures to display your best photographs and illustrations, for example. However, even if you don’t provide graphics-related services, you can still use this feature creatively. For inspiration, check out Mashable’s list of 10 creative uses for the new Facebook profile.
8. Promote your page. Your page will market your services effectively only if you get enough eyeballs to it. Invite all your friends and loved ones to like your page, even if they’re not your target clients. This will help you tap into their network, because when they interact on your page, this will show up on their wall. You can also add a widget to your website, so your site’s visitors can like your page. Another option is to pay for an ad on Facebook, if you’re so inclined. This post shares more specific tips on how to grow the fan base for your Facebook page.
9. Post on your wall at last once a day. When you create a Facebook page, you need to commit to maintaining it for at least a few minutes every day. One of my social media marketing guru friends says we should post on our page wall at least once a day. More often is even better. And definitely respond to comments and other things your followers post on your page. Facebook now sends you a notification every time someone posts something on your page (assuming you allow others to post on your page wall), so you can respond in a timely fashion.

Ready to Facebook It?

Facebook marketing is becoming increasingly popular among businesses. Why not harness it for your freelancing business as well? It’s completely free (unless you use ads) and relatively simple (if I can do it, so can you). You can spend as little or as much time as you like on it (but remember you get as much as you put in).

Are you ready to join the millions of businesses that have Facebook pages? Did this post inspire you to use Facebook or other social networks to find clients? Or did it help you decide that Facebook marketing is not appropriate for your target market?

Share your insights, questions and feedback in the comments below.

Article source : http://freelancefolder.com

Facebook fan page for promote business

Facebook fan page can easily help for promoting business. If you want to promote your business you can do it by facebook business promoter. Here is the tricks :

You built your Facebook business page, now what do you do with it?

Lets first say you’ve made the right decision by joining the social network and creating a page. Facbook business pages are indexed and searchable inside and outside of Facebook’s 100 million users, improving the opportunity that more people will find your business and invest in your product or service.

Now that you have a business page on Facebook, here are some tips for using the network to promote your business:

Create a page that is useful for viewers. Instead of focusing your page on your product or services, give customers the information they need to solve their problems. Whether it’s in the form of white papers, blog posts or interesting discussions, provide customers with engaging content that keeps them coming back.

Make friends and start conversations. Every Facebook page has a News Feed section where actions of each user are chronicled. Whenever someone interacts with your page, that action is listed in their News Feed and on their friends’ feeds. More actions on your part equal more chances to expand your fan base.

Start Facebook groups on the topic of your business. Create groups to allow Facebook friends and customers to discuss topics regarding your business, brand and website. Group moderators can send messages and updates to group members, spreading information quickly across your network.

Promote your Facebook business page. Let everyone in your network know that your Facebook page exists. Write a blog post, alert everyone on your email lists and mention it in your newsletter. The more people in your network who find out about your page, the more friends you can make, and the larger your network becomes.

Decide whether to use paid advertising or not. Facebook offers a few paid advertising options that are targeted and wide reaching. Depending on the size of your advertising budget, businesses can invest in basic or advanced advertising and even create partnerships with Facebook Beacon.

Remember that Facebook is not an email platform. Do not use Facebook messages, invites or notifications to spam people in your network. You can be de-friended just as easily as you were added. Treat people in your Facebook network the same as you would treat any of your other customers.

For detailed information on how to use Facebook as a part of your overall social networking program, check out Facebook expert Mari Smith’s post on How to Create and Promote Your Facebook Fan Page.

Here’s a pat on the back for getting your Facebook business page up and running … now get to work on promoting it.

Article source : http://freelancefolder.com

Easy use facebook for promote business

For real promoting business is not so easy. But with facebook business promote, you can do it very easily. There are great ideas to promote business by facebook. Methods are given below. Facebook has millions of users worldwide. So using it as a tool in promoting your business gives you access to a large potential global audience. Another positive aspect about using Facebook for your business promotion and marketing is that it gives you plenty of options on how you will endorse your business. Several features are already provided and all you need to do is to take advantage of them.

You can create a Fan Page for your business. In here, you can post relevant information and other pertinent details about your business. You can raise discussions and hear other people’s thoughts about your business. Quick feedback will be given to you each time so make sure that you can respond quickly also.

If you are using Facebook, it is important that you update your profile as often as you can. When other users see that you have at least a post per day then they will think that your profile is active. Ask other users on their thoughts about your business and operations. Ask if they have comments or suggestions then act accordingly. This is a very good way of communicating with them and hearing their requests.

Post some multimedia on your profile. If your business is a restaurant then upload pictures of your customers as they dine in your facility. Post some photos of the food that they can expect. This will encourage them more to visit your establishment!

You can also upload some advertisements through videos. It is free so the cost will just be on the creation of that video. Let other people see it and if the video is effective enough then you will acquire new customers. If your video is well done or entertaining people will share the video on their Facebook wall, and in this way your video is exposed to a wider audience creating greater exposure for your business.

Another feature that Facebook offers is that you can create an event and invite people to join it. You will enter the basic information about this event then ask people if they can attend or not. There is a function there that will let the users choose if they will be going to attend or miss it. By this you will get an idea and estimate on how many will be joining your event. You can add some promotional lures also by offering some discounts or freebies.

Using Facebook as a social media tool means that you need to be sociable to your fans and other users. As much as possible interact with them so that they will be comfortable with you and your business. Chat with other users in a way that it will appear as a normal conversation. Remember people like to do business with people that they know , like and trust. When you have established a relationship with your potential customers they will do business with you rather than a business that they know nothing about – and they will refer your business to their friends!

article source : http://marketyourbusinesswithsocialmedia.com

Using facebook for business

This is really difficult to promote business . By facebook this process can be so easy. There are lots of ways to do it. This article will help you to know how to use facebook for business.

Today one of the most popular ways to market any business online is using Facebook. Facebook allows you to put your business in front of thousands of people using different tools and if done properly you can establish a relationship and credibility with a large number of people who in turn will visit your website and purchase your products and services.

Facebook Marketing Begins with Your Profile

The first thing you need to look at when you start marketing on Facebook is your profile page. Does it look professional – at least to your professional contacts? If you are using Facebook as a social site as well then you can use privacy lists to determine who sees what and so still ensure that your professional contacts see a professional profile. It is from here that most of your other Facebook marketing techniques will flow.

Using Facebook Pages to Promote Your Business

In addition to your profile page you can also have a number of ‘Facebook Pages’ which are specifically for advertising your business and building your list of professional contacts (or fans). Facebook pages can generally include more advertising as it is all about your business.

For starters you should have your business name as the title, information about your business (such as what you do, when you started, etc.) and some contact details and your website address.

As with Facebook profiles you can also add applications that further extend the usefulness of these pages for marketing.

Facebook Groups

Once you have set up your profile and pages you may want to consider either joining a few Facebook groups or setting these up yourself. The advantage of joining groups is that they already have a membership that you can advertise your link to. The benefit of starting your own is that you will have more flexibility in how the group is run. Whichever way you decide to do it, Facebook groups are useful for promoting your website and business. Facebook Ads

Facebook Ads are the new Google Adwords. They are a PPC form of advertising that is quickly gaining popularity and holds a number of advantages over Adwords such as better targeting based on information entered into people’s Facebook profiles.

Facebook Connect and Integration

Integrating your website with Facebook and using the Facebook Connect features can also help to improve your visibility on Facebook and also make your website easier to join and more exciting. Allowing your visitors to comment on Facebook using your website or to share links from your website on Facebook can help to spread your message virally.

Facebook Applications

Another popular tool you will find people using to promote their business (or even as a business in itself) are Facebook applications. Creating an application can allow you both to make money through the application itself as well as sending people to your website. Depending on the application you create and how you market it this can become very popular and even create a viral marketing effect.

Facebook is an incredible internet marketing tool and you should consider using it to promote your business using Facebook profiles, pages, groups, ads and their integration features and applications.

Article source : http://www.sitepronews.com

How to use facebook for business part : 1

Recently i search lots for information : How to use facebook for business . Finally searching hard i forund a article about how to use facebook for business.

Introduction

With the recent updates to facebook pages I needed to go back over all my client training documents and redo some sections to reflect the changes and additions. I’ve decided to put together a few blog posts covering the topic of using facebook to promote a business. This is the first post and the others will appear in the facebook category over the next few days.

In this post I will briefly describe the differences between profiles, pages and groups.

Profiles

A profile is a personal page for individuals. A profile is needed to use either pages or groups.

To create a profile sign up on facebook.com by filling in your details.

Once a profile is created you have the choice of what you want to do with it. You can make your profile as public or private as you want, the default is public. If you are going to use facebook to promote your business your profile should not be the main focus of your customers and you can keep it private with no connections, no photos. and no status updates. If a business feels they’d rather keep everything professional they can setup a dummy profile for the business that’s only used to administrate the business’s page or group alternatively they can turn their employee’s personal account into admins for the page. The second option might not work for every business since it would mean people would be logging into their personal facebook accounts at work.

Depending on your needs for your business there are some limitations of a facebook profile. A profile has a limit of 5000 friends, when this is reached no more friends can connect with you and what’s worse is the friends can not be transferred to another profile, page or group. Anyone that requests to be a friend of a profile has to be approved so this can lead to spending quiet some time approving friend requests each day if your profile became popular.

Another issue from a business point of view is that facebook has evolved in such a way that it is expected that a profile is an individual and so the applications available for profiles are more geared toward the individual rather than having any real business use.

Pages

Facebook pages are a step up from profiles. They are designed to handle so called “public profiles” of celebrities, bands, businesses and brands. Because of its’ intentional design a facebook page has become a powerful business tool and has attracted many application developers that have created additional applications that are specifically aimed at helping businesses to promote themselves.

With the recent changes a facebook page can do everything a profile can do. The differences for a business are that a page does not have a friend limit and a page does not have any privacy functions, in essence a facebook page is an online public profile for the business. Another feature of a facebook page is that it can be controlled by several different users each with their own profile. If an administrator posts something on the page then it appears to have come from the page rather than the individual and as with profiles anything posted on the page gets distributed to the entire page’s friends.

One of the new changes and a huge addition for businesses is that a business can now use facebook as their page. Under the Account menu there is an option to “Use Facebook as Page”. This option lets the user select a page that they can use as their profile. This enables the business to go on to fans profiles and other business pages and leave comments and posts as the business instead of their own personal account.

Groups

Groups are used for discussions and events etc. Groups are a way of enabling a number of people to come together online to share information and discuss specific subjects. They are increasingly used by clubs, companies and public sector organizations to engage with stakeholders – be they members of the public, employees, members, service users, shareholders or customers.

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http://www.joebrennan.net